Creating iOS apps begins with a clear understanding of the target users, the core purpose of the app, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, select an appropriate architecture, and steer away from features that seem impressive on paper but don’t enhance actual usage.

After the foundation is established, attention moves to how the interface behaves, its performance, and stability across different iPhone models and iOS versions. Having uniform navigation patterns, robust state management, and thoughtfully planned integrations (payments, auth, analytics, backend APIs) helps keep the product maintainable and scalable following the App Store release.